Hill+Knowlton Strategies has launched Influence Point, a new offering for the agency’s U.S. clients targeting political, financial, and media influencers with online advertising. The H+K research and digital teams have developed a proprietary methodology to serve up display, mobile, and video ads to the niche group of target influentials for a client’s campaign.
Andrew Bleeker, global digital practice director, and global chief technology officer Josh Hendler will manage the product, which will be run in collaboration with the Research+Data Insights group.
According to Hendler, the agency has experience helping clients with online ad buys, but felt it was often being called upon to spend money unnecessarily.
“In the course of managing a variety of influencer-focused campaigns, H+K came up with the idea out of frustration with being forced to make large advertising buys to find a relatively small number of people,” Hendler told us via email. “We’ve identified political, financial, and media based on the types of campaigns that we’ve run — but will look at other opportunities in the future as well.”