Hearst Editorial Director: We Don't Read Email Pitches 'Unless We Know Your Name'
Several media industry heavyweights took the stage at Bulldog Reporter’s Media Relations Summit today to wax poetic on the future of journalism, future business models, and how us pesky PR professionals can better work with them.
Besides the usual advice you may have heard at every other PR event — “Know the publication/writer before you pitch them.” — the panel did offer up some interesting tidbits. PRNewser took notes before our own speaking engagement at the conference.
Hearst magazines editorial director Ellen Levine was rather blunt when speaking about what it takes to get your email pitch noticed at her company.
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