In today’s Media Beat video, Mediabistro’s Donya Blaze spoke with Google’s VP of consumer products Marissa Mayer about location-based technology and its prospects. Research has shown that users haven’t flocked to location-based apps like Google Places. Mayer says that everyone is still trying to get a feel for what they offer.
“We’re still experimenting with what are the incentives,” she says in the clip. Among the questions are “What’s the user value proposition?”
Mayer also talks about her new role with the company and Google’s thwarted bid to purchase Groupon.
Check it out here. Parts two and three air tomorrow and Wednesday.