Glacéau PR Up For Review
First on PRNewser: Glacéau, makers of the popular VitaminWater line of beverages, has put its PR business up for review, PRNewser has learned. Last December, Glacéau hired Euro RSCG Worldwide PR as AOR for the “brand and science portion of its business,” PRWeek reported.
Both Glacéau and Euro RSCG declined to comment. PRNewser heard pitches were taking place this week. The Coca-Cola Company bought the company for $4.1 billion in May 2007.
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