FYI: You Don't Know Everything

Ask Anna O’Brien, former VP of social media for Citibank North America for some social media tips and she’ll tell you to keep this in mind:

1. Staying Power: Remember that anything you say on social media lives on; it’s public and permanent, and you should make decisions on what you share knowing it’ll always exist.

2. Branding: Be smart … your private brand now affects your company brand. You are no longer separate from your company, especially in PR.

3.

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