Foursquare Chooses M Booth for Consumer PR


By Tonya Garcia Comment

Location-based social network Foursquare has chosen M Booth for consumer PR work. Reports say the firm was selected after a competitive pitch and the account value is in the six figures.

Details about the scope of the work aren’t immediately forthcoming — both Foursquare’s Erin Gleason and M Booth aren’t offering up comment — but it’s understood to include media relations, messaging, and consumer education. Foursquare cut ties with Kaplow back in October, one year after the firm was hired.

[via PRWeek, Holmes Report]