Taaffe stepped down from H+K in January 2011. He had been with the firm for 18 years and had served as the agency head since 2002.
He steps into a role that had been filled by Brad Williams, who made an appearance in today’s Roll Call column for his new role at Weber Shandwick. Williams left Groupon in August 2011 after only a few months.
As Bloomberg points out (and we noted), Groupon has gotten into some PR trouble over the past year. The company presented its first earnings report today since going public. The stock price dropped 14 percent after.