On Thursday, we did a post about the AMEC Measurement Summit in Lisbon, which wrapped up on Friday.
AMEC has since issued a press release outlining the group’s four goals to accomplish by 2020. The goals were decided by vote with the following four coming out on top of a list of 12:
1. How to measure the return on investment (ROI) of public relations (89%)
2. Create and adopt global standards for social media measurement (83%)
3. Measurement of PR campaigns and programmes needs to become an intrinsic part of the PR toolkit (73%)
4. Institute a client education program such that clients insist on measurement of outputs, outcomes and business results from PR programs (61%)