At this point there are a bajillion articles that discuss some aspect of the “Facebook versus Twitter” question: Which fans are more valuable? Which has a higher clickthrough rate? Which social network sells more tickets? Are Facebook and Twitter the same?
PC World adds to the ongoing conversation with a story that says:
Facebook makes up 78 percent of traffic among all social network sites and micro-blogging site Twitter accounts for 5 percent, but on average “tweets” with embedded links get 19 clicks while Facebook’s shared links only get three clicks, according to a study by SocialTwist.
More research and numbers to help clear things up! But the story does map out a head-to-head that offers up some information that will allow marketers to decide which social media platform is best for the brand or campaign they’re working with.
And the story includes this tidbit via the SocialTwist study: “MySpace still has 15 percent of social media market share.”