Bradley Honan has been named CEO of KRC Research, IPG’s research firm. Part of his job as CEO will be developing new research tools. Previously, Honan was an SVP at StrategyOne, Edelman’s research company. He’s also served as a VP with Penn, Schoen & Berland Associates. Honan’s background includes work with a number of politicians such as then-Sen. Hillary Clinton (D-NY) and New York’s Mayor Michael Bloomberg. He’s also worked with clients like General Electric, Johnson & Johnson, and Pfizer.
Peter Shafer, now a VP at Toluna, was the previous CEO of KRC. Jennifer Sosin will stay on as president of the firm and Victoria Sneedwill continue as head of the Washington office and the company’s NGO and CSR comms.