Edelman at Davos: U.S. Picture is Really Bleak

BuzzMachine blogger Jeff Jarvis nabbed CEO Richard Edelman after a discussion at Davos, to see if “trust” will fall even farther from the dismal numbers just revealed in Edelman PR’s 10th annual Trust Barometer.

Sixty two percent of adults in 20 countries trust companies less than they did a year ago. There was discussion of the media too–trust in newspapers fell to a scant 34%.

So what to do, what to do? Edelman advises companies to clean up ahead of regulation, embrace shared sacrifice and lead from the front of the army.