(Kim Kardashian & Reggie Bush burn rubber in the Lifestyles Make-Out booth)
PR bad boy Ronn Torossian and his crew are wrapping up their second annual Escape Mansion promotion at Sundance this weekend with a final party tonight. In addition to after-hours and parties, 5WPR hosted a “gifting” suite on Main Street, and a poker tournament to benefit the Creative Coalition.
According to emails from Torossian, members of U2 and Maroon5 were gifted during the day, and A-listers such as the Hiltons and Olsens partied till dawn at the Butter restaurant-sponsored parties.
To Sundance founder Robert Redford’s dismay, being seen at the Festival has become an important publicity bonanza. In turn, shops like 5WPR throw lavish sponsored parties, and lure in the celebs with sweet swag given by product clients.
Ronn and pals seemed to have a good mix of people, places and things to synergize this year’s Mansion promo with clients like Butter, Rocawear, and Nick Cannon, with Lifestyles Condoms providing a nice stunty backdrop for photo opps.
Cannon’s starring role in Iraq war movie “American Son” makes him a legit focus of the dealmaking the Festival was originally designed for.
I will do my best to avoid the natural headline “Liquor in the front, poker in the…” when I receive the results of the tournament. A full rundown of the firm’s weekend after the jump, courtesy of 5WPR’s Katie Murphy:
“This weekend, Sundance is a playground for the stars. But what everyone really wants to know is, who’s playing with who?
The 5W Sundance Escape Mansion is THE place to be at for the second year in row. Check out everything that happened just on Friday night!
Kim Kardashian and beau Reggie Bush dropped by the after hours bash at the 5W Sundance Escape Mansion co-hosted by Butter and spent some “quality time” together in the LifeStyles Make-Out Booth.
DJ AM kept everyone at the 5W Sundance Escape Mansion pumped when he turned his two hour set into an all-night session.
Also stopping by to check out the party were sisters Paris & Nicky Hilton, Mary-Kate Olsen, Chamillionaire, Cisco Adler, Steve Aoki and president of BET Debra Lee.
The party continued at the 5W Sundance Escape Mansion last night when
Nick Cannon stopped by. While the LifeStyles Make-Out Booth was made
for couples, Nick spent some alone time in this photo booth turned sex
machine and took a quick breather from the chaos of promoting his latest flick “American Son” in the. (Actual Make-Out Booth photos attached.)
Nicky Hilton ditched sister Paris and graced Saturday’s late night 5W
Sundance Escape for the second night in a row, as did Steve Aoki. Taryn Manning dropped by to catch the tunes of DJ Kiss and nightclub
heavy-hitters Jeff Straus and Noah Teppenberg were also on the scene.”