Critical Media Staffs Up With Former Burelles Luce and dna13 Execs

Broadcast monitoring and intelligence provider Critical Media, Inc. beefed up its management team today, with the addition of executives from Burelles Luce and dna13. Critical Media is most known for its Critical Mention broadcast product, which everyday “digitizes and monetizes more than 15,000 hours of keyword search-able broadcast content from four continents.”

The company claims that Critical Mention is “utilized by 25 percent of the Fortune 100.” UPDATE: The company tells us it counts FedEx, Adobe, IBM, Apple, GE, NBC and agencies Weber Shandwick and Cohn and Wolfe as clients.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in