Consumers Longing for Longevity

Right now, “longevity” and “durability” might be the best qualities to emphasize in your pitches.

According to this New York Times story, people are hanging on to their gadgets until they die, using every drop of soap in the bottle, and driving their cars even when a newer, flashier model is available.

It’s not the stuff of your grandma’s post-Depression days, but consumers aren’t so quick to jump at the latest and greatest as a result of the economic downturn and analysts are saying it could have a long-lasting impact.

“Consumers are doing their best to conserve — we’re seeing it again and again and again,” the article quotes Sanford C.