Companies Thinking Small to Go Green

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By Tonya Garcia Comment

Starbucks has set a goal to make all of its coffee cups (one billion per year, says the New York Times) recyclable or reusable by 2015. To start, Starbucks launched a six-week pilot program that collected 6,000 pounds (!) of cups from 170 cafes and other retailers in Toronto and remade them into items that can be used for eating and drinking, showing that it can be done.

A cup seems like a small item, but earlier this month, Kimberly Clark announced Scott Naturals Tube-free toilet paper, which removed the cardboard tube from the middle of the roll, ultimately reducing that bit of waste.

“By eliminating the tube, we are making it easy for consumers to help tangibly improve the environment, without compromising on product quality or performance,” Doug Daniels, brand manager of strategy for Scott toilet paper.

According to the 2010 Cone Holiday Trend Tracker, 78 percent of consumers want to be personally engaged in a company’s cause efforts. These are simple ways to do that.

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