Colorado: Where “Home on the Range” means something completely different.
On January 1, the Centennial State became the nation’s first to legalize marijuana. That means all Deadheads and Widespread Panic fans are putting their homes on the market because Denver suddenly is the place to be, but ice cream major domos Ben and Jerry also decided to do something that should have created big PR issues for their brand.
BREAKING NEWS: We’re hearing reports of stores selling out of Ben & Jerry’s in Colorado. What’s up with that? pic.twitter.com/zBs8nyxZWn
— Ben & Jerry’s (@benandjerrys) January 2, 2014
You think that was a #PRFail or #PRWin? Take a gander at the numbers. More than 10,000 retweets and 6,000 favorites says #winning all day long. And while “half baked” on “phish food,” that day is going to last a long, long time. Now, pass me those stale Cheetos, please.