Color 101: Where Did It Come From? Do We Want It?
Forget the fact that I just asked whether we want this new photo app called “Color.” We have no choice. It has to work. That’s what $41 million in funding from a few different firms including Sequoia Capital will do to increase air pressure in the Color offices.
Sequoia invested $25 million in Color, which is a lot; they only gave Google $12.5 million. So yea, there’s a lot riding on Color. And many experts say it could be the most innovative software since Google.
Unfortunately,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in