Coke vs. Pepsi Results in CSR
Both Coca-Cola and Pepsi agreed to stop selling sugary drinks in schools back in 2006. Now amidst new pressures, Pepsi earned itself a bit of good will today by making the policy global, and Coke isn’t completely following suit. Pepsi announced they will pull all “full sugar” beverages from secondary and primary schools by 2012–a massive undertaking if you consider the complicated nature of their manufacturing and distribution.
Coke is drawing a line at secondary kids.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in