Coca-Cola Brings Happiness to Rio
Usually it’s the tinkly music coming from the ice cream truck that brings them running. In the clip above, Coca-Cola has redesigned a delivery truck, turning it into a “Happiness Truck” that delivers free Coke. Here, the delivery is made to a neighborhood in Rio De Janeiro.
According to Definition 6, the marketing agency that worked on the video, the video is a follow-up to the 2010 video “Happiness Machine,” which has been viewed more than three million times on YouTube and aired as a commercial during American Idol.
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