CMOs Deserve a Raise
A study conducted by The CMO Club and Hill & Knowlton found that many CMOs are shouldering a number of responsibilities on their own. The survey polled 129 members of The CMO Club online between May 25 and June 20. (The organization, founded in 2007, has more than 700 members.)
Fifty-two percent said they are solely responsible for crisis and issues management, 34 percent for IR, 23 percent for employee communications, and 55 percent for blogger relations.
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