Carol Cone, dubbed by many in the PR industry as the “mother of cause marketing,” has joined Edelman.
Cone founded Cone, Inc., now an Omnicom-owned shop. Her title at Edelman is CarolCone@Edelman. An Edelman spokesperson told PRNewser today that the title is meant to avoid a “conventional” naming such as Executive Vice President, “that can sometimes group someone into an area,” while Cone will “work across the Edelman network.”
“It’s essentially her bringing three decades of experience in the social purpose marketing area to integrate across the agency network globally,” the spokesperson said.
“We live in a reset world, where business and society must partner for mutual benefit. Engagement on societal issues is no longer a ‘nice to do’ but a ‘have to do,'” said Cone in a statement.
When we spoke to Cone in early March, after it was announced she would be leaving the agency that bears her name, she told us that she was deciding whether to “create something new from scratch, go to a niche agency or go big.” It looks like she chose the “go big” option.