BuzzStream, a CRM/contact management service geared towards social media, launched in private beta today. One of the cool things about the service is how it can be installed into your web toolbar, allowing you to easily bookmark a blog post, article or tweet into a contact record for that blogger/reporter, complete with a variety of influencer metrics and contact info added automatically. You can then filter your contacts on a variety of levels as well as track all previous interactions with the contacts in e-mail and Twitter. Strategic Public Relations blogger Kevin Dugan may be disappointed to find out he only has a “medium” influencer rating.
One of the things BuzzStream doesn’t do is provide a media list database service. So, you will still have to import your lists from Cision, Vocus or your good ol’ homemade Excel or Outlook contact lists. The other option is tagging content and building as you go. Founder Paul May told PRNewser that the service is in beta for the next six to eight weeks and “we’ll launch as a paid product” after that.
PRNewser has 100 beta invites for our readers to test out the service for free, available at a first come first basis until June 19th.