Burger King Gets Royal PR Boost from Twitter Hacking

We’ve all heard the tired maxim that there is no such thing as bad publicity (though Lance Armstrong may disagree). So it makes us feel warm and fuzzy when this adage reveals itself to be true.

When news hit that the Burger King Twitter account had been hacked, PR professionals across the globe cringed. The amount of damage inflicted on a brand via a hijacked social media platform can be immeasurable.

When hijacked, the brand is at the mercy of whoever is in control of the account and information.

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