BP Trying to Get Past the You-Know-What With Olympic Sponsorship

Among the many companies sponsoring this year’s Summer Olympic Games in London is BP, which is trying to use the event to further distance itself from the Gulf oil spill. And, in the process, proving that a company in a crisis just might throw anything out there in the hopes of cutting free from an atrocious reputation that’s sticking like a barnacle to the bottom of a ship.

But it’s hard to shake the Gulf spill when you hear stories about the devastating

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