To no one’s surprise, BP has fallen off the list of Interbrand’s “100 Best Global Brands.” While BP’s issue is a unique disaster, the 11th annual ranking saw a number of companies suffer because of the economic crisis. Toyota, at number 11, also took a hit due to this year’s recall.
Interbrand’s methodology for the ranking includes three key factors: financial performance, role of the brand in purchasing decision, and strength of the brand for future earnings.
At number one for the 11th straight year is Coca-Cola. Technology brands continue to have a strong showing with IBM at number two, Microsoft at three, and Google at number four. HP cracked the top 10 for the first time at number 10 and Apple came in at number 17.