Boutique Firms Band Together to Compete

The age-old dilemma for the owners of boutique PR firms is one of scale. Do you decline to chase new accounts that might be too big to service? Hire people to staff accounts only to lay them off when the account disappears or retracts? Do you say you handle certain tasks when there’s no one on staff who can? It’s a tough spot in down times when small firms are competing with much bigger players who are willing to take on accounts with smaller retainers.