Book Publishers Think 'Downton Abbey' Fans Are Literate
Book publishers (and their publicists) are banking on the idea that fans of Downton Abbey are also avid readers, ferociously marketing books tied to the British aristocracy and the bygone era portrayed on the show.
Book publicists are using the show’s hashtags — #downtonabbey and #downtonpbs — to push related titles, i.e. “Like Downton Abbey? You’ll love this…” And publishing houses are getting in on the promos, suggesting books would appeal to these viewers, including those written by Downton‘s creator, Julian Fellowes.
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