AskMen.com is one of the largest men’s lifestyle websites, boasting more than 40,000 articles that offer practical advice on everything from finance to nutrition to dating. “We want to egg readers on and motivate them to get through [life] changes, but also give them the tools to do so by providing a tangible, concrete thing that he needs to do right there. Takeaway value is huge. We want to give readers something they can put into use right away,” said editor-in-chief James Bassil.
The best areas for publicists to pitch are health, relationships and finance. Though the editors aren’t really interested in product pitches, a lot of the site’s health, sexual and divorce content come from PR pros. It’s even better if you can connect them with an expert.
For more details and editors’ contact info, read How To Pitch: AskMen.com. [subscription required]