Are Bloggers "Beating Us Into a Better Industry?"
PBS’ MediaShift blog has an excellent story about how PR should approach bloggers. As most PR pros know, there have been endless stories written on this topic, from a variety of standpoints, but we think this one really nails it.
One of the interesting points is if the “open” nature of blogging and social media is actually “beating us into being a better industry.”
As Christine Perkett, president and founder of PerkettPR, states:
…one of the traditional problems with PR agencies, and especially large PR agencies, is the whole smile-and-dial thing.
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