Google Tops Apple On 'Most Valuable Brand' List

The 2014 BrandZ Top 100 Most Valuable Global Brand analysis has declared Google the most valuable brand in the world, pushing Apple out of that top spot for the first time in three years.

According to the report, which is conducted by Millward Brown and commissioned by WPP, Google’s brand value went up 40 percent last year to $159 billion, while Apple saw its brand value drop 20 percent to $148 billion. Adweek attributes Apple’s fall to “the company’s well-publicized recent lack of innovation.”