APCO Worldwide is participating in London’s Chelsea Flower Show, the first comms firm ever to do so. The firm’s garden display will have a communications theme, “reflecting its role as a setting for important conversations and decision making throughout history,” according to the release. Comms as plant art!
At right, we have a rendering of the garden, with a list of all the plants being used available here. The water is meant to represent the flow of conversation, the planting beds provide seclusion, and it’s eco-friendly.
According to Ruth Willmott from the garden design company Willmott Whyte, the exhibit will be “a contemporary interpretation of a garden of communication.”
This seems like a lot to ask from plants, but as we Americans learned from Downton Abbey, the English are very expressive with their flora. And dead serious about their plant and flower shows. The Chelsea Flower Show is a five day affair that attracts 150,000 from around the world and is a bit of a social scene in London. It takes place May 22 through 26.