Air Force Wins Top Silver Anvil for Solemn 'Dignified Transfers' Program
The U.S. Air Force won top honors at the PRSA Silver Anvil Awards last night for their “Dignified Transfers” program. When Defense Secretary Robert Gates reversed the media ban on the solemn ceremony that takes place when service personnel remains return to the U.S., an approach was needed to balance both requests by the media for coverage, and the individual wishes of the families of the fallen.
Basically it’s very deft process that puts the emphasis on the “client”.
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