9 Steps to Great RFP Response
The Firm Voice, the Council on Public Relations house organ has a 9-step program for responding to RFPs in a way that wins business–despite the quality of the RFP–without giving away the store.
Top PR thinker Jerry Swerling, director of the Strategic PR Center at the Annenberg School for Communication at USC says that it’s a risk worth taking. If you don’t offer a strategic vision, you lose your ticket to the rodeo.
This article caught our eye in light of the survey
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