ABC Family Is Just the Latest Cable Network to Rebrand Itself With a New Name

Why these 8 made the big switch

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ABC Family will change its name to Freeform in January because to be free is to be liberated, to be unbound, to be unadulterated. But in this case, it won’t be truly free since Freeform will still be part of a basic cable or satellite package.

But we digress.

Viewers will find the same shows, just a new name that better fits the network’s programming strategy with series such as the wildly popular Pretty Little Liars, Switched at Birth, and Baby Daddy.

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