Twitter, Hollywood Working on In-Stream Video Series

Social network talking to producers, advertisers, broadcasters

Forget the debate over whether Twitter wants to get in the media business. Twitter wants to be a media player.

The San Francisco-based company, along with multiple Hollywood producers and network execs, are in serious talks about the possibility of launching several original video series via Twitter, according to sources. One project in particular could debut this year, potentially as early as the fall, said sources with knowledge of the discussions. Twitter, they said, has been actively pitching a select group of advertisers on a video series that would live on Twitter and enable users to participate in real time in some fashion.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in