Tech Companies Are Preparing to Take Over the Beaches of Cannes at This Year's Festival

Facebook, YouTube bring the party to the sea

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Marketers going to the Cannes Lions International Festival of Creativity should always expect to get a little sand between the toes, but this year their flip-flops will get more dusty than ever due to tech companies. The beach is going digital. 

Facebook, YouTube, Twitter and Spotify are going to have week-long activations along the beaches of the French Riviera. It's the first "Facebook Beach" and "YouTube Beach" at Cannes, though Google—YouTube's older sibling in the Alphabet Inc.

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