Although Smartphones Are Still Considered a Luxury for Some, More Than Half of America Has One | Adweek Although Smartphones Are Still Considered a Luxury for Some, More Than Half of America Has One | Adweek
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More Than Half of America Has a Smartphone

Still a luxury with older generation

It's official: Smartphones are no longer a niche product. For the first time since the Pew Research Center starting tracking smartphone ownership, more than half of American adults now own one. Fully 91 percent of adults own a cellphone of some kind, and 55 percent of those say their phone is a smartphone. The more affluent and younger you are, the more likely you are to have a smartphone, but most young people consider smartphones a must-have; they're more likely to have one, regardless of income.

Illustration:  Carlos Monteiro

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