A Show's Online Engagement Doesn't Always Translate Into Big Viewing Audiences | Adweek
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Data Points: Social TV

A show's online engagement doesn't always translate into big viewing audiences
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Watching television isn’t what it used to be. With smartphones, computers and tablets, people have more ways to watch shows, and even people watching TV are often simultaneously engaged with their phones and tablets. Optimedia’s fifth annual Content Power Ratings attempts to measure all of this, from cross-platform delivery across platforms to a show's social engagement and buzz. For the fifth year in a row, American Idol was the top-ranked in Content Power Ratings as well as Nielsen. But as the high rankings of other shows like Glee and Family Guy demonstrate, high social activity doesn’t always translate into big television viewing audiences.