CBS Interactive Debuts a Virtual Reality Comedy Short at Cannes Lions

Hopes Kenan Thompson will inspire creatives

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Can virtual reality be funny? Today at Cannes Lions, CBS Interactive hopes to find out.

The company is debuting what it believes to be the first virtual reality comedy short during a private event. The short film, Our Reality Is Virtual, stars Saturday Night Live's Kenan Thompson, who plays himself (among other characters) as he talks about the fundamentals of virtual reality. 

Adweek was given an exclusive preview of the six-minute, 40-second short prior to its Cannes Lions debut.

Thompson discusses virtual reality and explains how it works, snapping his fingers to make characters appear and disappear at will.

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