11 Other Localish Companies Google Might Buy | Adweek 11 Other Localish Companies Google Might Buy | Adweek
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11 Other Localish Companies Google Might Buy

Following Zagat and Frommer's deals, look for search giant to continue to buy local

Photo by Johannes Eisele/AFP/Getty Images

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Early this week news broke that Google is acquiring the venerable guidebook publisher Frommer's. That comes on the heels of the search giant's eye-opening deal to purchase Zagat last year. It can't be that Sergey and Larry just like to travel. Rather it seems clear that Google has a plan to bolster its local content and services offerings—which will help the company reach its so-far-elusive goal to dominate local search and local commerce. 

Thus, here are 11 companies that Google just might go after: