Bonnier Revs Up Magazine Licensing Efforts

Creates new chief brand development officer post

Bonnier Corp., publisher of Popular Science and Parenting, has been buying up print in recent years, absorbing Time Inc.’s enthusiast magazines and smaller acquisitions like Working Mother Media and then-Hachette Filipacchi Media’s hobby titles. Now, it’s joining many of its print brethren in trying to wring more money out of its titles and overcome sluggish growth in print revenue.  

Along those lines, on Friday Bonnier announced that it has hired Sean Holzman as its first-ever chief brand development officer.

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