Bonnier Buys Time4 Titles

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NEW YORK Time Inc. today confirmed the sale of its 16 Time4 Media enthusiast magazines and two parenting titles to Sweden’s Bonnier Magazine Group.

The price, above $200 million, was not as low as some predicted, but less than originally expected. The deal is expected to close at the end of February.

The 18 titles that Time put on the block late last year would greatly expand Bonnier’s foothold in the United States, which it established last May when it bought a 50 percent stake in Winter Park, Fla.-based



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