How One Agency's Insight Into Millennials Helped It Win the White House as a Client

Mekanism's offer to get involved sparked the 'It's on Us' campaign

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Sometimes asking the right question can land you at the White House. At least, that's what independent creative agency Mekanism learned earlier this year. 

On Friday in the Southeast wing of the White House, Mekanism president and CEO Jason Harris, along with creative director David Horowitz, head of strategy Eric Zuncic and other coworkers, watched as President Barack Obama and Vice President Joe Biden introduced a new campaign created by the agency's New York office.

To a room filled with roughly 200 guests—including victims of sexual assault, activists, members of the press and celebrities like Olivia Munn, Cody Horn and Kevin Love—the first spot of the new "It's on Us" campaign premiered.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in