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TBWA\Chiat\Day has poached a veteran copywriter and co-leader of The Martin Agency's Geico account to help grow its New York creative department.
Wade Alger spent the past eight years with the Virginia agency, where he served as svp, group creative director and co-lead on Geico along with fellow group creative director Steve Bassett. His best-known work from that period is almost certainly the "Unskippable" series, which Adweek named the best campaign of 2015 for hilariously skewering the sad, neglected preroll format.
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