Zynga's Newtoy Acquisition Means More Facebook-Style Sims for Smartphones
Zynga’s acquisition of mobile game developer Newtoy, announced earlier today, is the strongest sign yet of its intention to become a mobile powerhouse. Facebook, despite the launch of new properties like CityVille, is conquered territory; the empire’s attention lies outward.
Traffic numbers always get the most attention when Zynga talks about what it’s doing – in this case, it can claim 12 million downloads for Newtoy’s top game, Words With Friends. But the Words franchise isn’t the most interesting part of the story.
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