Back at the beginning of June I covered the Free Gifts application. Since then, the application has continued to grow and now has around 350,000 active daily users and over 3.5 million users in total. Many people thought that the Free Gifts application would be banned by Facebook but Facebook has instead embraced the application. Even Facebook employees that I’ve seen speak frequently reference the free gifts application. Below is a video of Zack Allia talking about his experience developing and scaling his application at Community Next.