In a move that will boost its mobile ad distribution, AOL just agreed to buy Third Screen Media this morning. MediaPost is reporting that the mobile ad firm will now operate as a wholly owned subsidiary of AOL’s third-party ad network, called Advertising.com.
Analysts are already weighing in on the deal, which went down for an undisclosed sum.
“This deal brings mobile further into the mainstream advertising environment by allowing for integrated ad buys,” said Forrester Research principal analyst Charles Golvin. “Until now, advertisers have had to treat mobile as a completely different entity.”
AOL Buys Third Screen Media, Adds Mobile [MediaPost]