Will YouTube Music Insights Help Artists Better Connect With Fans?

Musical artists on YouTube now have a suite of tools to help them understand their audiences, as the Google-owned video site announced the launch of Music Insights.

Musical artists on YouTube now have a suite of tools to help them understand their audiences, as the Google-owned video site announced the launch of Music Insights.

Music Insights will provide information for musical artists on YouTube, including cities around the world where they are most popular, top tracks and video views via both official and fan-uploaded videos, the latter using YouTube’s Content ID technology.

The feature launched Wednesday for more than 10,000 popular artists, with more to be added, and YouTube also announced that its YouTube for Artists page is now available in 22 languages.

YouTube for Artists product manager Michael Cumberbatch wrote in a blog post:

Did you know that Kina Grannis has more YouTube views in Quezon City, Philippines, than any other city in the world? Or that Alabama Shakes–the American rock band formed in Athens, Ala.–is viewed more in São Paulo than any city south of the Mason-Dixon line? Whether you’re Kina, Alabama Shakes or a part of the broader music community, info like this can be used to create all kinds of opportunities for both artists and fans.

There are all sorts of ways this data can be put to work by and for artists. For starters, this data can help you get a song added to radio by showing a programmer how big your local fan base is. It can be a great resource when mapping a tour, since top cities could be a good indicator for where fans might come out to see a concert. And you can share insights from your data to build buzz for a new video or express appreciation to the fans who helped get you here.

Readers: What are your initial thoughts on YouTube Music Insights?

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