Have you ever experienced longer-than-average loading times or diminished quality when trying to watch online video on your mobile phone? Bloomberg’s Businessweek is reporting that YouTube is in talks with all major mobile operators, discussing how they can lessen the burden that online video has on mobile networks and optimize mobile video streaming.
According to Jonathan Browning and Matthew Campbell at Businessweek, YouTube is in talks not only with all major mobile operators, but they are also “in discussions with handset manufacturers, whose devices can help optimize the flow of data over increasingly clogged data networks.”
Telecom operators are interested in striking deals with Internet companies like Google, YouTube and Apple, “who they say are overloading networks without contributing to their upkeep.” The talks are likely to lead to the development of new technology for improved mobile streaming and a less congested mobile atmosphere, though content providers would probably be happy to simply receive payments from content providers that are “overloading” the networks. It will be interesting to see what results.
Andrey Doronichev, an executive that is responsible for YouTube’s mobile offering, said, “We’re in the middle of the process.” He declined to name any of the specific operators or manufacturers that YouTube is talking with. However, several people from the industry commented, included Richard Feasey of Vodafone. Feasey said, “One could imagine services that would allow people not only to get their content closer to the customer but also then to have it delivered faster or with higher quality to the actual device.”
At the beginning of 2011, YouTube was serving about 200 million mobile views per day and this number is only going up. Have you noticed a lag when trying to consume video and other online content on your mobile phone? What do you think will result from YouTube’s talks with mobile operators?
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.