Mobile customer acquisition company YouAppi has announced it has raised $3 million in Series A funding, in a round led by Glilot Capital Partners, 2B-Angels and Flint Capital. The company has also announced its mobile customer acquisition solution, which guarantees higher customer lifetime value and focuses on post-conversion performance, rather than just installs.
YouAppi’s predictive algorithms analyze customer acquisition patterns via apps and the mobile web, all according to 25 different demographic, geographic and interest-based variables. The platform then evaluates and segments the usage patterns of over 200 million users in order to identify the most profitable customers for each marketer based on lifetime value.
For each new client, YouAppi’s technology identifies the client’s key performance indicators, which may be the number of articles read, or the number of items purchased in a set amount of time, as examples. Once these indicators are identified, YouAppi creates a customer acquisition program. Going forward, the indicators are continually monitored and optimized throughout each customer acquisition campaign, and compared with the actual revenue being generated.
Overall, the company’s technology helps match the best advertising content to the users most likely to engage with it. The technology has been tested on “thousands” of campaigns already, and the enhanced mobile customer acquisition solution is now being released to marketers.
“After spending time and working together with mobile marketers, we realized that what they need is a data-driven technology platform which has been optimized for lifetime customer value, not merely delivering installs,” said Moshe Vaknin, founder & CEO of YouAppi, in a statement.
This new round takes YouAppi to $5 million in total funding from Glilot Capital, 2B-Angels, Flint Capital and additional private investors. The company was founded in late 2011, and has offices in New York, San Francisco, Madrid and Israel. Its existing products include SmartAPP and SmartSTORE, which focus on creating revenue by displaying personalized or context-related app recommendations alongside existing content or in a store featured within an app.